Take a minute to Google “blogging tips”. You’ll find yourself pulled into an endless internet rabbit hole, where you look away from your computer hours later with an unexpected deep knowledge of SEO and how to brand yourself.
But in the vast pool of how-to’s, there’s very little information about the most important party involved in blogging: the readers.
While discussing blog reading with several other readers and bloggers, a few blog trends popped up that I’d love to share. It may create a whole new spin on how you view your blog readers!
1. Readers love interaction.
An endless pool of comments never responded to post after post communicates a strong message to blog readers that a blogger is not interactive. Readers should not have to stomp, kick, and shout to be noticed. Being a dedicated, interactive blog reader can take just as many minutes of the day as it can to run a blog. Blog readers deserve a response, whether it be to a comment or question.
2. Excessive advertisements/sponsorships may make readers question the authenticity of the blog.
I know how many hours of work, editing, photography, and vulnerability goes into running a blog. Simply put, I support any blogger who receives some form of compensation for all their hard work. But as a blog reader, seeing sidebars that go on for days with posts packed full of affiliate links, it makes you start to wonder if there’s passion behind the blog, or just a paycheck. Not to mention, it makes readers’ eyes go gaga. And not in a good way.
3. Comments, big and small, are meaningful.
Whether a reader leaves a novel-length response or a quick line or two, their comment may have a variety of purposes. Readers leave comments to interact, to get to know the blogger more, to ask questions, or simply just to let the blogger know that they came, they saw, they read, and they liked! Comment size should never matter.
4. Dedication should have some form of pay-off.
Many blog readers are bloggers themselves; if they dedicate their time to your blog, a return visit to their blog is only polite. Their content may not hit close to home, but imagine their surprise when they see a well-loved blogger took the time to stop by and return the kindness. I can’t begin to count how many blogs I’ve removed from my Feedly after interacting/commenting for well over a month with no responses/no return visits/etc. Ain’t nobody got time for dat!
Do you follow any blog reading rules?
Do you like bloggers who are interactive, or just showcase their work?